PAGES

Better Late Than Never

By the time this ad was published in 1977, Earth Day had been observed for seven years. Environmental awareness might have been a little slow in coming to the appliance industry, but it made an effort, enlisting no less a force than performer Pearl Bailey, the Ambassador of Love. Pearl's full-throated declaration of this washer's water-saving superiority, scripted though it was, helped raise the ecological consciousness of a generation.