Perhaps that headline ought to read, 'Turns Monday into Pay-day'? A believer in 20/20 hindsight, I'm a bit suspicious about situations that involve Big Oil. In 1952, Shell was touting its waterproof lubricant as an important factor in the performance of Maytag's ever-reliable washers. By sealing off the power unit from leaking liquid, the grease protected the mechanics against corrosion and electrical shorts. But even though Shell promised there would be no internal oil spills onto clean clothes, I can't help but think the company may have been indulging in a little double dipping.
In any case, the illustration showing long johns, overalls, and dresses having a happy splash in the tub is a thoroughly positive spin on washday. See you Monday—oops, I mean, Fun-day—dear readers.