Sisters Are Doin' It for Themselves

On this International Women's Day, some will say we've come a long way, baby. Or have we? With the exception of The One Percent, I think there's still plenty of room for improvement for humankind in general. But I digress.

These gals, despite being clustered around a heretofore unloved appliance, all evidence some degree of liberation, befitting the cultural shifts of the 1970s. White, black, old, young, housewife, hipster—all are represented, and are unanimous [yet nuanced] in their 'praise' for the washer. If GE truly wanted to appeal to women, I'd think including a man in this group shot would have done the trick. Such an unreformed radical, I am.