Such a radical, arty portrayal of bathroom fixtures! Not only does this vision [circa 1963] basically deny the musty post-war palette of buttercup, rose and powder blue, it also graphically broaches the then-bold idea of designing and building a new home from the ground up. Modernism was on the march, and toilets, tubs and sinks were not an inconsequential part of that movement. Of course, there would be a price for this progress: How were we to know that the daisy-strewn meadow that forms such an inviting setting here would eventually be consumed by suburban sprawl?As recounted here, the history of the Eljer Company is an engrossing read, although there's a curious and abrupt gap in its annals that encompasses—coincidentially—the date of this striking ad.